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in the news

  Flori Roberts Moisturizing Cosmetics for Lips  
 

“Want a skin care regime that works? I have normal to oily skin and use Flori Roberts’ Fresh Foaming Cleanser, Double “O” Toner, Oil Free Moisturizer and Facial Scrub Exfoliator. I get compliments all the time on my skin. Clear and smooth and it took just four weeks. I started seeing a difference in two.”

“For younger looking skin, you’ve got to try (Flori’s) Papaya Cleanser. An incredible cleanser and exfoliator.”

Heart & Soul
July 2006

 
Heart & Soul Ad, February - March 2006
 
  Flori Roberts Moisturizing Cosmetics for Lips  
 

Black Noir Ad, February 2006

 

“For an exciting look, use Flori’s Kohl Black Eye Pencil for drama-filled eyes. Then, apply a lip color close to your own natural shade. Some of my favorite Flori lipsticks are Teak, Chocolate Suede and Brown Sable. I love all of her lip polishes – Golden Fawn, 24 Karat Gold, Sterling Shimmer and Mocha Frost – for a very natural, finished look. Then, for that golden you, apply a light wisp of Medium Bronzer on the face and neck.”

Black Noir
November 2006

 
  Flori Roberts Moisturizing Cosmetics for Lips  
 

“Check out Flori’s new body products. The Shea Nut Body Butter, a natural shea extract, silky and penetrates deep into the skin to nourish and soften. Then, there’s Body Buffer and Polish, with a delectable caramel and vanilla scent, a sugar scrub exfoliator which leaves the skin incredibly soft and well moisturized."

Black Noir
Fall 2007

 
Hype Hair ad, February - March 2006
 
  Flori Roberts Moisturizing Cosmetics for Lips  
 

Black Elegance Article, Summer 2005

 

“Our featured model, Monsura, is wearing Flori Roberts’ Touche Satin Finish Foundation, one of our favorite foundations. She’s selected the Mahogany shade which is a perfect match for her golden, deep skin tone.”

Hype Hair
February 2007

 
  Flori Roberts Moisturizing Cosmetics for Lips  
 

“The first black cosmetic line to be sold in upscale department stores, Flori Roberts brings you the finest formulations for black skin. Perfect color matching is the secret to the flawless Flori look. With a wide variety of foundation formulas and shades, you will love the skin you’re in after using Flori Roberts. First in quality, first in effectiveness. Choose from the finest multitude of foundations, shadows, powders, mascaras and lip colors.”

Hype Hair
August 2006

“For your glamour look, the eyes set the mood of seductiveness and mystery. For ultra glam, here are some tips using some of our favorite Flori products.

  • Make the eyes pop by using lighter shades of eye shadow as a highlighter on the brow and inner lids. We suggest Flori’s eyeshadow trios as a complete eye look in one compact.
  • Remember, the key to smoky eyes, the deepest shade in the eyeshadow compact must be concentrated on the outer corners of the eye.
  • "Line the eyes with Flori’s Kohl Black, Kohl Brown or Skyscraper pencil for that dark blue, charcoal or black look which gives you a smoky eye with that extra meow. You can mix the pencils with new and exciting shadows. Try Flori’s Eye Shadow Trios for dazzling eye looks for every occasion.".
  • Mascara is a must. A smoldering eye is never complete without the intensity that thick, full, curly lashes bring. Use Flori’s Glamour Eyes Mascara for extra volume.”

Hype Hair
December 2006

Flori Roberts gives you an affordable way to put your beauty on. We love their sister-friendly foundation and powders (we especially love the powders!). Apply a rose-toned eye shadow to enhance the eyes and mascara to make the lashes look fuller. To complete the look, apply red gloss to the lips and black liner to the eyes.”

Hype Hair
October 2006

 
Today's Black Woman Article, April - May  2005
 
  Flori Roberts Moisturizing Cosmetics for Lips  
 

Black Elegance Article, Summer 2005

 

Flori’s Enlighten is now available for women of color who have unevenness or discolorations to their skin tone. Emblica, the herb, is the active ingredient which makes Enlighten so wonderful. Enlighten has been successfully proven to be more effective at lightening skin than hydroquinone but is natural and gentle with no harsh bleaching agents. In addition, Enlighten has cascading, long-lasting antioxidants which product optimal skin at any age.”

Flori’s Enlighten is a skin care treatment that virtually brightens and dramatically evens out skin tone while simultaneously defying the effects of aging. Enlighten features Emblica, a plant-derived, multi-functional active ingredient from the Phyllanthus Emblica Fruits. The tree is native to tropical southeastern Asia and is one of the important ayurvedic herbs in India, used for thousands of years for a variety of human ailments.”

Today's Black Woman
November 2006

 
  Flori Roberts Moisturizing Cosmetics for Lips  
 

“My favorite is (Flori Roberts’) Face Powder. It’s an exceptional oil blotting formula both oil free and fragrance free. It applies beautifully. My favorite shades are Toast and Chroma Light.”

American Legacy Woman
Fall 2006

 
 
  Flori Roberts Moisturizing Cosmetics for Lips  
 

 

“Try Flori’s My Everything Crème. It revitalizes your skin, keeping it soft and supple. Great hydrator and skin conditioner. And, you must try the Double “O” Complex toner specifically for oily skin. Stops problems with excessive oiliness and enlarged pores. These are some of the best products on the market."

Savoy
March 2007

 
  Flori Roberts Moisturizing Cosmetics for Lips  
 

“Try Flori’s eye shadow trio color selections. Metro and Trio are favorites for those who have golden, warm and honey skin tones.”

Flori Roberts exquisite lipsticks and lip glosses, with a wide variety of beautiful colors, are must-haves. For business, try Ambition lipstickwith the Metro eyeshadow trio. For evening, we love taking it up a notch with the Samba eyeshadow trio and adding any of the Flori lipgloss trios for dazzling results."

Onyx Woman
2006

 

 
  Flori Roberts Moisturizing Cosmetics for Lips  
 

 

Flori Roberts’ cream-to-powder foundations are the best out there. Better than MAC and Bobbie Brown. Try them and be real.”

“Be hotter than hot with Flori’s latest lip products. Want exotic? Check out Fierce, Royal Ruby and Runway Red.”

Honey
December 2006

“For a night out, our favorite lipsticks are (Flori Roberts’) Tuxedo Red and Runway Red. Dress up and watch the brothers get in line to meet you.”

Honey
January 2007

 
  Flori Roberts Moisturizing Cosmetics for Lips  
 

“Love the quality of Flori’s products. Especially the cream to powders. Stripe until you find a shade that you can’t see on your face. With Flori’s range of colors, you’ll find the perfect match."

Braids & Beauty
Spring 2007

 

 
  Flori Roberts Moisturizing Cosmetics for Lips  
 

 

“The Flori Roberts’ cream-to-powder foundations are the best formulations out there for easy, smooth applications. And, the colors are vibrant, rich and beautiful.”

“After 22 years of research and development, Emblica, an herbal extract used for a thousand years in India to beautify skin, is clinically proven to dramatically even and lighten skin within 30 days. While black women don’t wrinkle, their challenge is dark spots and discolorations on the face. Enlighten, with Emblica, is undoubtedly the biggest breakthrough ever for women of color.”

Cosmetic Review
2006

 
  Flori Roberts Moisturizing Cosmetics for Lips  
 

“Flori’s new, incredible Enlighten Skin Perfecting System is the best product out there for black women where evening-out skin tone and fading discolorations is the most significant skin care challenge.”

I-Village
November 2006

 

 

 
  Flori Roberts Moisturizing Cosmetics for Lips